You spent most of your time building your blog that ranks on the first pages in the search engines, your domain authority score increases and attracts a lot of page views.
But what measures are you doing to be sure it’s profitable?
You must have read stories of successful bloggers like Yaro Starak making hundreds or even thousands of dollars every month from their blogs and now you’re wondering why your blog is not making a dime?
Calm down and heed the advice I’m about to share with you in this article.
Though one thing for sure is that time has something to do with their level of success, there are other key factors as to why you’re not making money from your blog.
Even if you started your blog without a money-making mindset like most bloggers will tell you, I believe that you don’t hate money to the point that you’ll turn a blind eye to the techniques that can transform your blog into a money-making machine.
In this article, I will reveal to you five good reasons your blog isn’t making money and how you can turn it around and earn hundreds if not thousands of dollars per month.
1. People Don’t Want to Buy Your Product
People will tell you that if you want to make some bucks, you need to sell something- at least a product or service.
Some “experts” will tell you the same, but guess what? They lied to you- and that’s the incomplete truth that has kept many bloggers failing when it comes to making money online.
If you genuinely want to make money blogging, then you will need to sell what your visitors want to buy. Nobody comes online to waste their money on products they’re not interested in buying.
Even the “Luxury Kids of Instagram” don’t buy everything, but instead are selective about what product they purchase even though the world thinks that they’re extravagant.
But here’s the main point I’m trying to emphasize- as long as you keep selling products or services that nobody cares about, you will never get serious buyers.
If you succeed making sales, it’ll be your family and friends who think that it’s worthwhile supporting your career.
Here’s a solution.
The best way to know whether your readers are interested in the products or services you offer is to create a survey or monitor what they engage most on your blog.
Additionally, you can create a system and ask them to pre-order it. When you sell the products they are interested in and have the right marketing strategies; your sells will skyrocket.
2. You’ve got a Non-converting Traffic
As a blogger, it always an exciting experience waking up one morning to realize that your traffic had doubled compared to what you had a month ago.
But as a marketer, you probably won’t be too excited if you aren’t getting sales increase as your traffic doubles.
Starters get excited when traffic increases, but established bloggers get excited when both traffic and conversions increase because it’s these two factors that determine the value of your blog.
Most will argue that an increase in traffic is a guarantee that conversions will increase. But at times, that’s not true, and the reverse is what most bloggers experience.
If you ever find yourself in this mess, then know that you’ve yourself non-converting traffic.
Here are some reasons why the increase in traffic doesn’t result in sales increase:
- You’re relying only on free traffic.
- As a blogger, you’re targeting the wrong audience.
- Your landing pages aren’t compelling enough.
But what can you do to overcome this?
So here’s the thing, you need targeted traffic, one that visits your blog reads your blog posts and is hooked.
They follow you on social media, sign up your mailing list and become interested in buying from you. You also need to focus on your blog content and make it more engaging. Have the hooks in both the headline and introduction.
3. You’re not building relationships with your readers
Even though your blog needs to earn you some cash that can sustain you, it doesn’t mean that you should advertise in every single post like there was no tomorrow.
It’s true that advertising it’s one of the most scalable ways to grow, but trust me, people buy from people they know, like and trust.
They buy when their friends share and not when their acquaintance’s spam.
That means it’s important to get out there, “meet” your readers, talk, listen and support them. Share what you are doing in an honest way that resonates with people and they will come asking for more information.
However, it doesn’t mean you shouldn’t advertise. Advertisements are great for reaching more people. But it’s a fact that most people won’t buy from you until they’ve had some personal experience with you.
The best ways you can establish a healthy personal relationship with your readers is by focusing on building an email list. Having an email list will ensure that you create a strong relationship with your subscribers that’s far much different than the visitors that comment on your posts.
When you invest in your subscribers, they will invest in you, and thus be able to make some money from your blog.
4. You’re relying on a single monetization method
The amount that your online business generates per month will determine the value when you want to sell it.
There are hundreds of different ways that you can make consistent income on your blog. The truth is that they all have different capacities to yielding the same level of income.
While some will be able to make you hundreds within days, others might make thousands of dollars overnight. However, if you get yourself stuck in those monetization methods with limited capacity, then you might never experience the next phase of it.
Is AdSense the only monetization channel on your blog?
While you can generate some money using this method, it’s not sustainable.
Rather than relying on a single source of income, consider having multiple income streams.
Other avenues include:
- Affiliate marketing
- Selling digital products
- Sponsored posts
- Consultancy services
- Coaching services
Can you see the pattern?
Your world shouldn’t revolve around a single money making method.
Instead, make use of the different techniques, and you’ll be surprised at the amount of money you’ll make.
5. Inadequate Marketing Skills
Even if you sell the products that people are already interested in, but lack the right marketing skills inclusive of how to professionally sell them, the chances are that you will not make money from them.
You have to market your products using modern marketing approach that your readers are familiar.
What’s the point of using an outdated marketing approach that no longer works but somewhat frustrates your readers?
The most accepted and professional way to sell your products is to offer loads of valuable information for free.
People love free things- and so take advantage of this and win their heart.
For example, if your blog focuses on helping those will to start their blog and make money blogging. The heavens won’t fall if you write a 10,000 free mini-course eBook and gift to your readers. If the readers find the free mini-course useful, some will be willing to pay for a premium course.
Over to You
While blogging can be sustainable, it’s not a get rich quick method of making money online. Your blog won’t probably make money for the first few months, but with time you’ll start seeing some good results.
If you’ve been blogging for some time now and still doesn’t make a penny, the first step would be to figure out why. Once you’ve figured out the reason, you will know how to handle the challenge.
Share your thoughts in the comment section below.