When taking your business to the digital world, your website is going to be one of your most valuable assets. Almost everyone currently uses the internet and so opting out isn’t an option. Your goal should be to design a clean and user-friendly website that will help you expand your client base.
Your website is a vital marketing tool that can influence the future of your company and the ability to serve your customers. Therefore your website design should be viewed as an investment that can take your business to another level rather than an expense to help you keep up with current trends. Here’s a list of do’s and don’ts that you should consider to ensure the success of your online business.
Quality over Quantity
Ensure that you convey products or mission of your business in a clear and concise way. Make your goals easy for the readers to spot and provide a detailed explanation of what makes you different from your competitors. Additionally, explain why it would be of benefit to the customers to sign up for your newsletter or keep tabs on your website activity.
Will they receive new products releases or updates?
Will they receive discounts?
It’s also essential to incorporate a blog, but only if you’re capable of updating it regularly covering relevant topics and making your website more dynamic and engaging. A frequently updated site shows that you’re putting more effort into the development and improvement of your online business.
But, it’s also vital that you don’t overwhelm your readers with redundant information. Don’t include irrelevant information; instead, stick with enough to explain about your products or services in an absorbable way. You can even add a brochure on your website to detail exactly what your business offers.
Don’t wait until the last minutes of taking your website live to include products or service descriptions. This can be a tedious part of establishing your brand, so it’s important you give yourself enough time to prepare everything. Content building it’s a process, so don’t expect it to happen overnight, but remember patience is the key- Rome wasn’t built overnight, and your website is no exception.
It’s important when designing a website that you put together information that the visitors need to convert into a customer or lead. The info should be of high quality to make a reader to act- whether the action is for them to buy something or subscribe to a newsletter the content should include a strong call to action to get your readers take the desired step, even the search engine love high-quality content that’s regularly updated.
Your website should be responsive
Internet users use a variety of gadgets to access the web today, and they do so with a wide array of browsers. Whatever the device they’re using to access the internet, it’s your responsibility to ensure that your website functions with easy on their devices. A site that is not mobile optimized doesn’t stand a chance in the internet world today.
— DesignToolNews (@DesignToolNews) February 20, 2018
Making your website mobile responsive means that the website will smoothly resize to fit whatever screen size, browser, and operating system your visitors are using. Mobile commerce has surpassed the e-commerce carried out from laptops or desktops. You need to make sure that your website is responsive before it launches.
The Website Speed
The speed of your website can either make or break your online business. The search engines take into consideration page loading speed as a factor that determines the ranking of web pages. A fact is that the speed of your website has a greater influence on user satisfaction compared to any other “bells and whistles.”
— WordPress Helsinki (@WPHelsinki) November 1, 2017
A study by Akamai shows that 40% of the web surfers will ignore a website that takes more than four seconds to load. Remember that your first impression is the best impression- this might be a proverb, but it’s also a fact. The first impression of a visitor to your website will be negative if the site doesn’t load fast and the prospect will step back automatically. Approximately 47% of internet user requires a web page to load in less than two seconds.
Page speed also influences SEO performance of a website. As far as SEO is concerned, there are thousands of factors that affect website rankings and website speed is one of those many factors.
What about the navigation?
Website navigation acts as a roadmap to all the information contained within the website. If the navigation is clear, the visitors will stick around, have a good experience and translates to more business for you. But what exactly makes good website navigation? There is no one size fits all strategy, but there are factors that every site owner should consider.
· The audience, type of business and the objectives.
These three elements will affect your overall strategy which is how you’re going to get your visitors engage with you.
Empire Flippers is a great example of these three factors working harmoniously. If you need to sell your business, the last thing that you want is to hunt around a given website to find a valuation. The organization and logical navigation speed up the visitor’s search, with a bonus that they’ll likely to recommend it to other entrepreneurs willing to sell their businesses online.
Before developing the navigation, you must first consider the type of call to action you want visitors to your websites to perform. Whether it’s making a purchase, giving out their email addresses, or even downloading stuff, your website navigation should aid either of these processes.
Social Media Integration
Social media is one of the biggest influencers when it comes to online business marketing strategy. Over the years, social media has grown significantly, allowing people to connect with their families, friends and online brands through the click of a button.
Social media marketing is one of the biggest sources for organic traffic, and big companies are able to target their customers through platforms such as Snapchat, Facebook, Instagram and Twitter even before the customers have the chance to visit their website.
According to a survey by Sprout Social 90% of the internet users have used social media to communicate directly with a company. Social media communication with brands has surpassed email and phone, as many people turn to use social media to connect with a brand when they have a challenge with a product or service.
Most of the eCommerce websites today include a variety of social plugin on the product pages. Social sharing icons will ensure that visitors to your website share with their friends about the products and services that you offer thus boosting sales. Failing to integrate social media into your website means that you’ll be missing a lot of great opportunities.
Designing a website can be a daunting task whether you’re an amateur or a seasoned entrepreneur. Getting the right website design will not only increase your monthly profits but will also make you stand out from the competitors. In the long run, the factors mentioned above can either make or break your online business.